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new arrivals

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The London Issue

Born in London, Adora Swim’s London Issue is a series of magazine-style stories shot in London, inspired by the city’s history as a global fashion capital and the birthplace of influential fashion magazines. The campaign re-frames Adora Swim’s bestsellers through a fashion lens, focusing on the swimwear itself, stripped of destination.

  • ISSUE I: ANGEL

    Soft, romantic and heavenly. 

    With a nod to early-2000s i-D and Vogue Beauty editorials.

  • ISSUE II: HERITAGE

    Warm, luxurious and quietly powerful.

    Inspired by archive Chanel and Versace daywear.

  • ISSUE III: RETRO-NOIR

    Cinematic and provocative.

    A modern take on vintage Hollywood elegance.

  • ISSUE IV: WET GLAMOUR

    Sharp, confident and high-gloss

    Inspired by late 80s and early 90s event glamour.

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CASA SOLITA COLLECTION

Casa Solita is our ode to escape, a sun-drenched retreat where elegance meets ease. 

It is a mood, a mindset, and a lifestyle rooted in self-assured femininity. This is for the woman who knows herself.

campaign

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CASA SOLITA COLLECTION

This collection is her world. Effortlessly chic. And now, it is yours.

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ethically made

At Adora, we blend ethical practices with style, creating irresistibly sexy and sustainable clothing that not only looks good but also does good for the planet.

making sustainable sexy

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#adorababe

As worn by you.

Tag us to be featured.

@adoraswim